From a Corporate Job into a Thriving Coaching Business | Connected-Women BLOG



Stephanie_WardYour Name:      Stephanie Ward

Your Company Name: Firefly Coaching

Web site:


Country: the Netherlands (from the US)

Year you started your business:  2002

Your or Your Business tag-line:

Helping Small Business Owners Attract More Clients

What was the main trigger that got you into your business?

After years of working in the corporate world in business development, marketing, sales, and consulting I reached a point where I was truly dissatisfied with the work I was doing. I wanted to find work that I found meaningful. And after a deep search, I found coaching and enrolled in Coach U. I started my business after I graduated in 2002. Since then have been so grateful to be able to help small business owners with their marketing so they can do work they love and be prosperous.

What is your definition of success?

My favorite definition of success comes from Maya Angelou, “Success is liking yourself, liking what you do, and liking how you do it.” This quote encapsulates success to me because the definition can be personalized for each individual. We are the only ones who can know what success means to us.

Who inspires you in life?

People who are creating lives that are fuelled by passion, integrity, service, and connection. There are seriously hundreds of people, and to name a few: Maya Angelou, Richard Branson, Brene Brown, My Mom, Byron Katie, Miguel Ruiz, Eckhart Tolle, and Jacqueline Novogratz.

Is your business today as you envision it to be when you started the business?  What’s the same?  What has changed?  

I can’t say that I had a 10+ year vision when I started, I was just so thrilled to be doing work that I found meaningful. And over the years as my business has evolved, the underlying thread of supporting people to do work that is meaningful to them, and be successful doing it, has remained. What has changed is that in addition to my one-on-one marketing coaching services, I now also offer business building products. Technology has facilitated amazing new ways to connect with and serve clients. I started using video in my business in January 2010 (I wish I had started sooner) and I highly recommend using video to all of my clients.

What do you envision will change in your business within the next 3-5 years?

I can see adding additional revenue streams based on market niches and/or technology developments.

Do you think women in your network/community have equal opportunity and interest to start their own business?

I do. It’s easier today, than any time before now, to start a business. With all of the technology available, resources, and options for funding, if you want to start a business and you have a solid business model there’s really nothing to stop you.

How do you keep your passions for your business alive?

By staying connected to my vision of helping small business owners with their marketing so they can do what they love and make a living doing it. Every business owner needs to stay connected to their vision because there will be days when it’s not so fun and everything feels like a struggle. That connection will pull you through and keep you moving forward.

What is your favourite motto?   

I’m going to share two because they are closely related. Don’t take things personally and don’t make assumptions. These are two of the four agreements in the book by Miguel Ruiz, The Four Agreements. As a business owner you can really struggle if you’re not clear about this. I’ve elaborated on all four of the agreements as they relate to business here:

What is the best advice you’ve received?

To believe in yourself and to be willing to take action toward what you want. This was instilled in me by my parents from a very young age. That doesn’t mean I don’t feel scared or nervous at times, I do. I just take action anyway. Because seriously, what’s the worst thing that can happen? Not much it turns out. This is one of my favorite quotes related to this concept: “Whether you think you can, or you think you can’t – you’re right.” Henry Ford

What would you like to say to other women out there?

Take care of yourself, make yourself a priority. Follow your heart and use your talents and passions to make a difference in the world. Don’t wait, you know more than you think you do. Trust yourself and be willing to take chances. Ask for what you want, don’t be shy. The answer ‘no’ never killed anyone. And for even more tips for women who are thinking about starting a business or already have, check out this post:

You’re welcome to get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less Time, on any page of my website

If you’d like to connect, you can find me here:




Posted on May 17, 2013 in Connected-Women BLOG

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