WHY ME?WHY NOW?
"You must be the change you wish to see in the world." ~ Gandhi
HELLO, I’M RÚNA MAGNÚSDÓTTIR (a.k.a. RÚNA MAGNÚS)
I’m an international personal branding author, speaker and strategist, creator of the personal branding book and program "Branding Your X-Factor, How the secret to your success is already right in front of your... " - and the creator and founder of THE CHANGE MAKERS.
I believe the world is facing one of the biggest wastes we've ever seen - and most likely THE most expensive waste for any organisation. I call it THE HUMAN RESOURCES WASTE!
Think About This
How much of your employees' passion, skills, knowledge or experience is your organisation using on a day-to-day basis?
You might know how many of your employees have a university degree, but do you know what truly makes them happy, fulfilled, satisfied?
What do you want people to say about your personal brand?
- Want to be seen as a transformational leader?
- Want to be known as the leader who creates an environment where people thrive?
- Want to be known as the leader who cares?
- Want to be known as the leader who gets things done while creating an environment that is filled with happiness?
- Want to be known as the leader who helps the people around you grow?
- Want to be known as the leader who empowers others?
THE STORY BEHIND THE CHANGE MAKERS AND ME
leadership, THE POLITICAL WORLD, AND MYSELF
I was born and raised in a highly political and entrepreneurial environment. My father was one of the political leaders in my small town of Seltjarnarnes, Iceland, as I was growing up. My biggest role model in life, my mother, dared to become an entrepreneur at the age of 52. Dinner table discussions were most often related to business and ways to make our community, our country and even the world a better place.
One of the core values I took away from my upbringing was the basic belief that every single one of us on this planet is unique and has a personal responsibility to pursue freedom, happiness, and to create the life they desire.
STEPPING INTO THE POLITICAL WORLD AT THE AGE OF 21
My career took an unexpected curve when, at the age of only 21 years of age, Mrs Ragnhildur Helgadottir - the second woman in Iceland to become a minister - invited me to become her personal secretary in the Ministry of Culture and Education.
Working closely with Mrs Ragnhildur Helgadóttir during her first years as a minister - for one of the biggest ministries in my country - gave me a deep and profound insight into the life of being a female politician. Not to mention seeing and feeling the criticisms and judgement she faced in office, often just because she did things differently - and just because she was a woman, working in a world created for men by men.
FROM POLITICAL LIFE TO LIFE AS AN ENTREPRENEUR
My entrepreneurial life began in 1988 when I decided to join my mother in her wholesale company - a company which I later bought from her and my father. In 2006 my career took another turn when I sold that wholesale business and for the first time in my life I started to follow my heart, passion and purpose.
GLOBAL PLATFORM FOR WOMEN IN BUSINESS
Selling my business gave me space to create an online platform to empower women worldwide. I named it Connected Women, and within a few months I had built a global community of women business owners and entrepreneurs in over 75 countries. Despite its natural growth, I quickly noticed how very few members knew how to promote themselves with confidence and clarity to stand out from the crowd.
To answer their need to unleash their own ability to stand for who they were and how they could communicate their business with confidence and clarity, I co-founded (in 2009) a branding boutique with my business partner Bjarney Ludviksdottir.
We named our program BRANDit, and in 2011 our program received the EU WIIN award in the category: Capacity Builder.
BRANDit started as a program for women entrepreneurs, but quickly became a program we offered to all genders. BRANDit empowered entrepreneurs to brand themselves authentically and lead their organisations with the feminine values of collaboration, co-creation, communication and authenticity - the 4 core elements in the New Paradigm Leadership module.
BRANDING YOUR X-FACTOR : PERSONAL BRANDING COACHING & CONSULTING
Following the publication of my book: "Branding Your X-Factor, how the secret to your success is already right in front of your..." I dedicated my work to helping business owners and corporate leaders to discover both their personal X-factor and their teams' X-factor and vitality. I've been so honored to share my story on global stages like INBOUND 2015, INBOUND 2016, and ELEVATE EVERYTHING - the largest Scandinavian Business & Personal Success Conference - to name a few of the stages I've spoken on.
Stepping Outside of The Entrepreneurial life into a Corporation
My life took a U turn when I was offered work within an international corporation for 6 months. This experience was a true gift for me, because I finally understood to the core:
- How challenging it is for leaders to empower people to move forward
- How challenging it is for leaders to build well-functioning, cohesive teams
- How all the structures corporations have created are actually biting them in their butt - as these structures are holding human resources back from really doing what they love
As the result of this experience, I'm now more convinced than ever that there is a huge waste going on in our world - right in front of us.
I'm not talking about food waste - I'm talking about a human resources waste.
When companies do not make it a priority to know and use their human resources to their fullest strengths, passions and purposes - they are simply wasting their investors' money.
MY LIFE'S WORK SERVING ON BOARDS TO BRING DIVERSITY
For the past decade, I've served on both national and international boards dedicated to bringing in more diversity in both the political and business world.
I'm the past Vice-President of FKA (The Icelandic Association of Women Business Leaders). The Global Ambassador for IWIB (International Women in Business). And, in 2009, received recognition as one of 100 women in the world making a difference from TIAW (The International Alliance of Women).
I've served on global advisory boards in organisations such as Enterprising Women Magazine (USA), Leadership 21 Conversation with Men (United Nations) and The Network for Transformational Leaders (Global Alliance).
I'm the co-founder and a Steering Committee Member of The Network for Transformational Leaders, a Global Community of Transformational Leaders.
I'm regularly asked to speak about my views on leadership, personal branding and entrepreneurship on international stages worldwide.
WHAT CHANGE DO I WANT TO SEE IN THE WORLD?
There are three things I personally want to change in the world:
The Corporate Human Responsibility
One of the highest costs of running any organisation is the cost of employment. All the structures, strict job descriptions, and strategies that were originally created to organize this part of the business is unfortunately creating a space where employees feel trapped and unable to fully flourish. Thus, most businesses and corporations are only using a tiny fraction of the full potential of their human resources. You might know how many of your employees have a university degree, but have no idea what makes them happy at work.
I call it THE HUMAN WASTE - and I want to help you to eliminate that waste in your organisation or team.
Diversity in leadership
Both in the business and political world.
Greater joy being embraced and included in the business & political world
I simply believe that an inner personal joy is such a powerful, positive force with ripple effects that reach far and wide - transforming both your internal and external brand.
BRINGING IN THE CHANGE MAKERS
Becoming the change - like Gandhi so memorably suggested every one of us should do if we want to see a change - isn't a task you can do by yourself.
That is why I've gathered some of the most experienced, skilled experts in the world of the personal development field - helping you to create the positive change you want to see in your world.
The Change Makers are here TO HELP YOU:
- Build an effective and high-performing team
- Overcome obstacles on the way to your missions and goals
- Become the courageous leader in your field
- Be in touch with both your feminine and masculine side as a leader (note: this has nothing to do with your gender)
- Enhance your self-awareness, behaviour, reactions
- Deeply connect you with your personal values
- Give you the tools for yourself and the people around so you can prosper in your environment
- Get deeply in touch with your natural strengths and shadows
- Add a heart, meaning and purpose in your day-to-day decision-making
- Lead in an environment that is nurturing you, your team, your business, organisation, community or even your nation
The Change Makers have your back all the way!
THE LEADERSHIP & PERSONAL BRANDING AUTHOR, SPEAKER & STRATEGIST
| awards and RECOGNITIONS
MORE ABOUT RÚNA
I'm the creator of the leadership and personal development programs:
- “Discover Your X-Factor” and “Branding Your X-Factor”
Designed for people standing at crossroads in their lives, helping them to discover their unique strengths - and helping them promote their personal brand with confidence and clarity.
- "The Personal Branding & Political Survival Kit Program"
A transformational leadership program designed for women heading into the political arena.
The Discover Your X-Factor project was selected as the Best Practice Leadership Project 2013 by the Soroptimist International European Association.
Awards & Highlights
On the Panel of Judges for the Awards Handed out to Women in Business by the Stevie Awards
European Association of Soroptimist Discover Your X-Factor project - selected as Best Practice Leadership Project 2013
EUWIIN Award (The European Union Women Innovators & Inventors Network)
Forbes.com – TOP 20 business women to follow on Twitter.
Recognised as one of 100 leading women in the world;
Received the TIAW “World of Difference 100 Awards” in Toronto, Canada.
Live on Global Broadcast with Oprah – “Living Your Best Life” at The Oprah Show
Received EU WIIN Special RECOGNITION AWARD in Berlin, Germany 2007
Rúna has been interviewed and quoted in the FOLLOWING international media:
Passion for Business Magazine, Sweden
The Times of Malta
The Invisible Mentor
Blue Wing – Finnair Magazine
The Times of Malta
The Irish Tech Newspaper
The Suitcase Entrepreneur
Frjáls Verslun (The Icelandic Business Magazine)
Morgunblaðið (Icelandic Daily Newspaper)
Fréttablaðið (Icelandic Business Section Newspaper)