PERSONAL BRANDING & YOUR UNIQUENESS

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You’ve Got 60 Seconds…Tell Me Who You Are!

“People don’t care what you do – people care who you are.”

You are unique, what makes you different from all the others?   We all have strong-suits… abilities… strengths…qualities… knowledge, how do you deliver yours?

People connect with other people!  People do business with other people they know, like and trust.  They come to YOU because they know, like and trust YOU, so being clear on YOUR uniqueness will give you a head-start in a very competitive world.

My experience, as a personal branding coach and facilitator working internationally helping women entrepreneurs in particular to find their uniqueness, is that most of us find it really hard and challenging to talk about our personal qualities…in other words to sell ourselves.

Most of us simply find it much easier to talk proactively about other people‘s brands than expressing our own brand.    It’s really a question of daring to give ourselves the time to investigate who we really are.  The minute you take that step, you are giving yourself the head-start, moving you ahead of your competitors.   Not to mention the boost it gives our self-confidence by being able to communicate our strengths with ease, and we are confident about the value and ROI you give, and the best part is, people are much more likely to buy your products or services.

6 Tips to Communicate Your Uniqueness!

  1. When looking at your uniqueness and your strengths,  think about the things you often hear people say about you… often things you don’t find a BIG DEAL at all, because they are simply so natural to you!  Write them down.
  2. Ask 3-5 people who know you well what THEY think is your 3 strong suits.
    Write them all down.
  3. Write one sentence explaining who you are, start the sentence with:
    ”People who know me best say….”
  4. Write one sentence explaining who you are, start the sentence with:  
    “My passion is…”
  5.  Use this phrase to grab attention immediately:
    “I can accumulate who I am in three words.”
  6. Use video to communicate your Personal Brand Statement.
    Video is 6 times more likely to give you results.

According to marketing research, people are 80% more likely to watch a video which is 60 seconds or less than to read a text.   Video’s that combine audio & text is more likely to stick in people’s mind than text alone.

Check out few of the Personal Branding Video Trailers we’ve done for our BRANDit participants.

RANNVEIG GRETARSDOTTIR – CEO ELDING – ICELAND

MICHELLE GIALANZE – CEO IVC – MALTA

SEEMA & LEAPING FROG PRODUCTION – INDIA

STINA & INGA – CO-FOUNDERS KOFFORT – ICELAND

 

More BRANDit Personal Branding Statements video’s – click here!

Remember!  You are the best brand, make it outstanding!


DISCOVER WHAT MAKES  YOU UNIQUE!

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