# Rúna Magnúsdóttir

> International keynote speaker and creator of BeBBY-AI, an AI-powered leadership reflection tool grounded in the Beyond Boxes Index™ and the Five Energies methodology.

Rúna Magnúsdóttir helps leaders, HR professionals, coaches and consultants lead with more clarity, courage and self-awareness. Her work combines conscious leadership, behavioural psychology and applied AI. She co-created the Exploring Boxes: The Good, the Bad & the Ugly™ methodology with Nicholas Haines, and built BeBBY, a personalised AI reflection tool that runs inside Claude.

## Core offerings

- [BeBBY-AI](https://www.runamagnus.com/bebby-en): A personal AI leadership reflection tool ("Your Leadership Mirror™") built around the Beyond Boxes Index™ and Five Energies profile. One-time payment, works inside Claude.
- [Exploring Boxes: The Good, the Bad & the Ugly™](https://www.runamagnus.com/exploring-boxes): A methodology for recognising the invisible "boxes" that shape assumptions, behaviour and relationships, co-created with Nicholas Haines.
- [Speaking](https://www.runamagnus.com/speaking): International keynote speaking on conscious leadership and human-centred AI.
- [Books](https://www.runamagnus.com/book): The Story of Boxes: The Good, the Bad and the Ugly, and related titles.
- [BeBBY Knowledge Library](https://www.runamagnus.com/bebby-knowledge-library): Articles and resources on conscious leadership and AI.
- [Work with me](https://www.runamagnus.com/work-with-me): Coaching, consulting and workshop offerings for leadership teams.

## About

- [About Rúna Magnúsdóttir](https://www.runamagnus.com/about)
- [Blog](https://www.runamagnus.com/whatif)

## Icelandic

- [BeBBY-AI (íslenska)](https://www.runamagnus.com/bebby-is)
- [Fyrirlestrar](https://www.runamagnus.com/fyrirlestrar)
- [Vinna með mér](https://www.runamagnus.com/thjonustuleidir)