About Runa


RUNA MAGNUSDOTTIR is a creative and fast forward thinking life-time entrepreneur from Iceland, who loves to help other entrepreneurs to succeed by building their own brands with confidence & clarity.


More about Runa, she is;

  • The founder of Connected Women, co-founder BRANDit, creator of the two EU Awarded Leadership & Personal Branding Programs Discover Your X-Factor and BRANDit.
  • The founding & steering committee member of ATL Europe a globally recognised peer group for people doing Transformation work a Chapter of the TLC formed by Jack Canfield (Author of Chicken Soup for you Soul and Success Principles)
  • The author of the book; BRANDING YOUR X-FACTOR – How the secret to your success is already right in front of your…
  • The past vice-president for FKA, the Icelandic Associations of Women Business Leaders. 
  • The Global Ambassador for IWIB (The International Women in Business Association)

As an international transformation and motivational speaker, Runa uses her lifetime experience as an entrepreneur, born and raised in Iceland, her  shaken but not stirred  sense of humor with a good dash of passion; to speak, inspire and coach small business owners who want more clarity, confidence & happiness in their busy lives.

Runa can help you and your team with:

  • Building up the BRAND CALLED YOU  from the inside-out
  • How to discover & brand your uniqueness in the business world
  • Create a clear roadmap that excites and motivates you to reach to the sky
  • How to brand you and your small business
  • How to build up your own Mastermind Groups
  • How to create a winning team
  • The seven keys to building a successful female investment group

She is a natural connector who loves to engage her audience to think outside of their box, gain a competitive edge in the business world by branding their uniqueness. Her leadership & personal branding programs have received a number of international nominations and awards.


Runa is the creator of the leadership & personal development program “Discover Your X-Factor”  & “Branding Your X-Factor” a transformational leadership programs designed for people standing at crossroads in their lives, helping them to discover their unique strengths, and assessments and how to promote their personal brand with confidence and clarity.

The Discover Your X-Factor project was selected as the Best Practice Leadership Project 2013 by the Soroptimist International European Association.

The Discover Your X-Factor is offered as a certified Train-The-Trainer program for leadership and career coaches, facilitators and teachers looking for an empowering program to provide to their clients.


Personal Branding Coaching & Consulting 2014 –

Awards and recognitions:

2013 – European Association of Soroptimist  –
Discover Your X-Factor selected as Best Practice Leadership Program 2013
2011 – EUWIIN Award
 (The European Union Women Innovators & Inventors Network) for BRANDit, the Personal Branding Program for the established business owner.
2010 – Forbes.com
(womanzworld) TOP 20 business women to follow on Twitter.
2009- Received the TIAW “World of Difference 100 Awards”
in Toronto Canada.
2009- LIVE on Oprah
– “Living Your Best Life” at The Oprah Show
2007 Received EU WIIN
Special Recognition Award in Berlin, Germany 2007

Runa in the Media:

The Suitcase Entrepreneur: Click here!
Forbes.com: Click here!
Passion for Business Magazine, Sweden: Click here!
The Times of Malta – Dec  2011: Click here!
The Invisible Mentor: Click here!
Blue Wing – Finn-air Magazine (page 10): Click here!
The Times of Malta – March 2012: Click here!

What do her clients say about her?

“Runa’s expertise on branding was shared with our attendees at the 2012 Enterprising Women of the Year Awards event during our Connect, Grow & Inspire Workshop series. Her message really resonated with our attendees and the response to the workshop was phenomenal. If you are looking for a speaker who really connects with her audience, look no further than Runa.”
Monica Smiley CEO Enterprising Women, USA
Well I must tell you that Runa spent one day with us in Pittsburgh, Pennsylvania, USA and the Women Entrepreneurs in the city have not been the same since.  In a Think Ginormous, Ultimate, Global Networking Panel had us on our feet, laughing and inspired”.
Techno Granny, JoannePittsburgh USA

“Runa is simply brilliant and one of the most authentic, wonderful people I know. She is a terrific business coach, her presentations are superb and engaging and her strategizing to grow not only her business, but help those around her, is amazing. I highly, highly recommend all aspects of Runa’s work.She is making her mark globally.”
Mary Schnack, President, Mary Schnack & Associates
„Runa is one of those persons who always sees the glass half full never half empty.
No wonder Forbes had her on the top 20 list for women to follow on Twitter!”
Ingibjörg Gréta Gísladóttir,  CEO & Founder Reykjavik Runway, Iceland
Watch out for Runa!  She‘s got that extra Wow Factor to become one of the world’s leading motivational trainers, supporting people to unleash their passions and live their fullest potential”
Janet Bray Attwoodauthor New York Times Bestseller, The Passion Test-The Effortless Path to Living Your Life Purpose, USA
„We have had the privilege to experience Rúna as a teacher and facilitator. With a clear presence she comes across as passionate and perceptive in her communication.I would recommend Rúna to anyone looking for a powerful facilitator of clarification processes.“
Tora Sefeldt Weltzer, Team Leader, KaosPilots – Business School. Denmark
„If your business needs energy and vision Runa and her Brandit program will take you there.   3 words to describe my experience are: Revitalise – Reorganise and Refresh.“
Sue Lawton Director for Education & Innovation, WEConnect International, UK
“What makes Runa stand out, is not just her insight and grasp of the importance of e-branding, nor merely the fact that she can convey a message in a a clear and entertaining manner – it is her ability to combine the two by communicating an important and relevant message in a convincing and entertaining manner, which makes her delivery an experience that remains with the listener.”
Klaus M. Pedersen, Manager – Internationalisation – The Malta Chamber of Commerce
“Thanks so very very much your presentation to a public sector audience was very well received people commented on your authenticity realness knowledge but overall your joy in life living and being the person you can be.”
DR Jeremy Monsen Executive Principal Educational Psychologist, London UK

Book Runa for Your Next Event? – Click here to connect!

REG.NO: 670307-0850 –
VAT NO: IS94409



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